BBioLeisure Co., Limited
Bio-Leisure
Our project, BioLeisure, integrates LLMs powered virtual characters with LARP (Live Action Role-Playing) hiking, creating an innovative smart hiking + immersive entertainment experience.
In Hong Kong, the total annual hiking distance of residents could circle the Earth 40 times, while LARP has become the third most popular offline entertainment activity in mainland China, with a ¥19.5B market size and a 27% CAGR. However, high rent and labor costs make it difficult for Hong Kong LARP stores to compete. To address this, we integrate LARP storytelling into outdoor hiking, using AI and AR to automize travel guidance and enable users to interact with AR virtual characters and engage in immersive narrative exploration.
Our solution offers three key features: Outdoor LARP + Smart Hiking, where users follow designated routes, scan AR checkpoints, and unlock AI-driven character interactions; AI Virtual Role-Playing, powered by LLMs, allowing unscripted, task-driven dialogues in multiple languages; and Cultural IP Development, bringing historical figures and landmarks to life for interesting educational engagement.
We have piloted this concept in universities and cultural heritage sites, launching three paid events with a 4.7/5 user rating. Our business model spans B2B partnerships (schools, landmarks, government) and B2C offerings (tourists, hikers, students). With commercialization underway, we aim to expand across the Greater Bay Area, establishing a blended online-offline Smart Hiking Platform.
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